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Q. What is the Centre for Management Development (CMD)?
A. The Centre for Management Development caters to the professional needs of the management fraternity, through its wings of excellence i.e. National Events, Management Development Programmes and Simulation Games.

Q. What are Management Development Programmes (MDPs)?
A. Several well-focussed Programmes are regularly offered to provide practicing managers with new knowledge and to equip them with the best management practices and techniques available across the world. Several short duration programmes on topical themes are also held during the year for different levels of managers.

Q. What are National Events?
A. Events of National importance / stature conducted annually are known as National Events. Over the years these events have come to be widely accepted across the country and have become important events in National Management calendar of the country. The corporate world looks forward to these events.

Q. What are the types of MDPs conducted?
A. For Open Programmes / Workshops / Seminars, please see the forthcoming events.

In-house programmes include specially designed and customised Workshops / Seminars.

Q. What are the regular MDPs that are conducted?
A. These Programmes / Seminars / Workshops include:

Programmes / Seminars
  • What Every Manager Should Know About Labour Laws
  • Recent Major Changes in Application of the Contract Labour(Regulation & Abolition) Act, 1970
  • What Managers Should Know Of Disciplinary Action
  • Success That Succeeds
  • HRM Summit
  • Corporatisation of Agri-Business
  • Managerial Effectiveness
  • Performance Related Reward
  • Knowledge Management for Competitive Advantage

  • Negotiating Effectively
  • Effective Business Communication & Business Etiquette
  • Presentations That sell… Globally

Q. What are the other MDPs that are conducted besides the regular ones?
A. These Programmes / Seminars include:
  • Compensation Benefits
  • Stress Management
  • Corporate Governance
  • Services Marketing Summit
  • WTO
  • Customer First
  • Crisis Management
  • Advanced Management Programme
  • Train The Trainer
  • Brand Summit
  • PSU Disinvestment

Q. What are various types of National Events (NE)?
A. The National Events are categorised as follows:

Competitions (Team-based, except the National Paper Writing Contest)
  • National Management Quiz (NMQ) - Two Member Team
  • National Student Management Quiz (NSMQ) - Two Member Team
  • National Competition for Young Managers (NCYM) - Three Member Team
  • National Paper Writing Contest (NPC)
  • National Management Games (NMG) – Three / Four Member Team
  • National Students Management Games (NSMG) – Three / Four Members Team

  • National Management Forum (NMF)

  • National Management Convention (NMC)
  • National Convention for Small & Medium Enterprises (NCSME)

Recognition & Awards
Foundation Day: AIMA celebrates its Foundation Day, now called Management Day, every year on February 21. A special feature of the Foundation Day is presentation of :
  • JRD Tata Corporate Leadership Award
  • Public Service Excellence Award
  • LifeTime Achievement Award for Management
  • Creativity and Innovation Award for Small Enterprises.

Q. What is the average duration of a MDP?
A. An MDP spreads over 1 - 3 days depending on the requirement of the Programme.

Q. What is the average duration and timings of the National Events?
A. The average duration of the events are as follows:
  • NMQ (January - Feb)
  • NSMQ (October) - Half day for Regionals and full day for National Final
  • NCYM (June – July) - Two days for each Regional and one day for National Final
  • NPC (August) - One day for National Final
  • NMC (September) - Two days
  • Foundation Day (21st February) - Evening Function

Q. How can I be a part of the National Events?
A. You can participate in the competitions / conventions by paying the requisite participation fee. Participation in the National Management Forum and Foundation Day is by invitation only.

Q. How are the competitions conducted?
A. The competitions are held at two levels - Regional and National. The Regional Centres for the competitions are the metros. The best teams from each region are invited to participate at the National level. The National Paper Writing Contest is held only at the National Level, at present.

Q. What is the primary audience for these MDPs / Events?
A. These are targeted at practicing management professionals ranging from middle management and above.

Q. Are the MDPs/Events for students of B-Schools also?
A. Yes, we have selected summits, National Students Management Games, National Paper Writing Contest & National Student Management Quiz for the students of B-Schools. As delegates, B-School students can also be a part of the Conventions.

Q. Who are the resource faculty for these MDPs?
A. The resource faculty includes the ‘who’s who’ of the applicable industries, eminent professionals, academicians, lawyers, entrepreneurs, consultants, etc. with significant hands-on experience.

Q. Do the participants belong to a specific industry?
A. No, our MDPs / Events are designed to cater to the professional needs of practising managers / B-School students across the industry / Institutes / Universities, irrespective of their functional areas.

Q. Are AIMA MDPs / Events only for AIMA members?
A. No, our MDPs / Events are open and we receive active participation from non-AIMA members as well.

Q. Are there any benefits / privileges for AIMA or LMA Members for MDPs / Events?
A. AIMA members are entitled to certain discounts at each MDP / Event.

Q. What is the fee structure of MDPs?
A. The fee for a MDP / seminar typically ranges from Rs. 2,500-3000/- per day. For workshops it ranges from Rs. 4,500-5000/- per day.

Q. Where are the MDPs / Events conducted?
A. These are normally conducted in the metros – Delhi, Mumbai, Bangalore, Chennai and Kolkata. Some MDPs are organised in other cities such as Indore, Hyderabad, Pune, Jaipur, etc. The MDPs are normally held in Five Star Deluxe Hotels in the city they are being conducted.

Q. What kind of in-house programmes do you conduct?
A. Topics as per list annexed.

Q. How do I come to know about forthcoming MDPs / Events?
A. Through the AIMA website, mailers, the bi-monthly newsletter AIMA News, and the Journal of the All India Management Association, India Management.

Q. How do I register for an MDP / Event?
A. Through courier, post, fax, phone, e-mail and the general Registration Form available on the web site.

Q. What does the registration fee include?
A. Tuition fee, cost of course material, conference kit, lunch and tea.

Q. After attending the MDP / Event, is a certificate awarded?
A. Yes. In national events, certificates are awarded to participants of various competitions.

Q. What are the publications being brought out by AIMA?
A. The publications are:
  • Monthly journal: Indian Management
  • Bi-monthly newsletter: AIMA News
  • Proceedings of national events and MDPs


Q. What are computer simulated management games?
A. Management Games are simulations where participants are confronted with business issues, asked to take management decisions and see the business effects of such decisions, soon thereafter. Participants play to win and in seeking to win they imbibe new forms of competitive behavior that are ideal for today’s highly chaotic business conditions. The completion urges participants to learn willingly and the in-built interactively enhance the pace of learning. The frustration and excitement of managing a company from top downwards ensures that the learning elements are retained with participants longer.

Q. How are competitive skills of young managers developed using business games?
A. AIMA’s Chanakya is specifically designed to develop the business decision-making skills of managers. Conflicting situations induce the students / managers (participants) to take decisions under predetermined criteria. These situations closely resemble business events and are indistinguishable from real life events. For the participants, the objective of playing the game is to understand complex business situations and solve problems. They learn to take operative and strategic decisions. Competition enhances their abilities not merely to survive, but also to emerge on top, for their organisations. A major learning gain is that they learn to co-operate with each other and work in teams. Besides integrating subjects the use of the simulation demonstrates the complexity of business in terms of the dynamic interactions between functions, products and markets. Participants may view the simulation as a "game" rather than a learning experience. It should be emphasized that it will not be possible to make perfect decisions. The simulation provides an opportunity to test understanding and organise knowledge in a "risk free" environment. Often, participating is an emotional experience. Therefore, team formation should allow for any problematical course members.

Q. How is the game played?
A. Three or four participants form a team, which constitutes the management board of a "company". Each "company" will be given a description of market conditions and the economic and political climate under which it operates. Using such information, the team has to make decisions on the production, pricing strategy, cost management and product development, all with the aim of out –performing its competitors to meet the pre-determined criterion objectively. This game requires a minimum of 6 teams where the team members should be cross-functional managers.

Q. What is "Chanakya’?
A. AIMA’s Chanakya is the set of multi disciplinary and multi-functional scenarios, cases and issues that reflects 2 interactions among functional decisions and their inter-linkage as vital elements of corporate reality. This software allows the use of many contemporary situations and variables that ensure better and faster learning’s. The software chanakya is designed and developed by Dr. N S Dhillon and Prof. G Balaji.

Q. How do you benefit from this game?
A. The game is a system to enable its participants - the managers / students to take decisions. The overriding purpose is to act to reach a desirable result according to the rules of that game. Participants play to win and in playing and winning learn and imbibe new forms of competitive behavior. A competitive game like Chanakya is much more than a sport. A sport is mercilessly dry and crudely competitive, whereas a game would be full of fun and enjoyment. And it is the formation and application of competitive behavior that helps the students or managers discover new skills and sharpen old ones.

The time pressure and mix of delegates on a course often means that participants believe that they understand a topic when, in actuality, they do not. For instance a financial exercise (such as Financial Analysis) at the end of a financial appreciation course or at the end of the finance module on a general management programme serves to identify "gaps" in the executives’ financial understanding. Often, one discovers that participants do not fully understand profitability and liquidity and, faced with a high level of capital gearing (leverage), not only do not understand the implications in terms of bankruptcy risk nor what actions are needed to correct. Any syndicate activity, whether it is a role-play, case study or simulation, will engender competition.

The quantitative thrust of simulations means that performance can be assessed in "hard" objective terms. Thus teams may perceive that they are losing. This will be demotivating. It is important not to choose a winner and to discount and discourage this aspect. This cannot be totally successful. However, both during the simulation and during the review it is always possible to identify strengths in the losing teams and the weaknesses of the winning ones!

Q. What are in-house Corporate Management Games (CMG)?
A. Contemporary management of an enterprise is fraught with uncertainty, complexities and chaos. Increasing levels of competition, changing demands from the customer, and continuous pressure on enterprise costs, product quality and service deliveries are now routine. Its first objective is to survive. Its perpetual objective is to cope with its environment. Managers from corporates as well as future managers must be equipped with specific skills and abilities. This is the key imperative for every business and industry in India, today.

AIMA has conducted in-house business simulation exercise at TATA Power, TISCO, RIL, Aditya Birla Group, NTPC, CESC, ONGC, IOCL, HPCL, ESSAR, BSES, JEUSCO, MUL, Hero Honda and many more. Now more and more organisations are planning to make it a regular feature in their in-house training programs.

Q. What are in-house Management Institution Games for Students (MIG)?
A. Realistic experience: Business simulation allows students to apply the newly acquired theoretical knowledge in a simulated business world. As the students make realistic business decisions and analyse the results of their actions, important business principles will become a part of their natural thinking.

More effective learning: The strategy business game environment stimulates the competitive spirit. As students focus on outsmarting the classmates in a friendly game, the competitiveness drives the learning. Learning occurs as a necessity to master the exercise and perform better than the other teams.

Q. What is National Competition for Business Management Simulation (NMG)?
A. NMG (National Management Games) is meant for Corporate Managers and Executives as a National Championship, the top two winners of which get to represent India at Asian Regional Management Games (RMG). It is played all over the world and the winners of the Asian championship get an opportunity to participate in Global Management Games held every year.

SMG is meant for students of Business Schools as National Championship.

Q. What is the background of National Management Games (NMG)?
A. Ever since AIMA first launched the National Management Games (NMG) in 1992, it has become a platform for corporate managers all over the country to test and display their decision-making skills against each other on a national scale. It offers a team-based learning approach and covered a diverse set of business issues that were both relevant and topical for the development of skilled managers. Since then, more than 10,000 managers from over 500 organisations have participated and benefited from these annual Games.

Some of the country’s most competitive and progressive organisations from both public and private sectors have regularly participated in these Games. This has attested to its unique value in delivering business management skills and enabling peer learning under competitive conditions with a high degree of interaction amongst participants.

Q. Who are the winners in earlier competitions?
A. Click here to view the list.

Q. What are National Student Management Games (SMG)?
A. These are organised primarily for students of business schools to help them hone their decision-making skills in a realistic simulated business environment. These Games are computer-based simulations that imitate market and economic reality. Students get the opportunity to augment the management methodologies, tools and techniques learnt at their B-School.

Since SMG was first launched in 1997, over 2,400 students from 150 B-Schools have benefited from this unique learning experience in a competitive environment.

In 2001, over 600 students from 79 B-Schools participated in this unique competition. In 2002, 147 teams participated all across the country. FMS-Delhi got the first prize while 2nd and 3rd position prizes went to GRD Institute of Management, Coimbatore. In 2003, 166 teams from 80 odd business schools participated. The 1st position was bagged by SIIB, Pune while 2nd and 3rd positions went to MSRIM, Bangalore and ICFAI Business School, Mumbai.

These games are now held in association with INFOSYS who is the title sponsor for these games.

The simulation Game is recognised to be a set of the fastest and most cost-effective techniques to train and test large numbers of learners, simultaneously. The Game can cater to a wide cross-section of managers, and be customised to accommodate a broad range of complexity. It delivers a wide range of business concepts and management practices, within a short spell of just 2 days.

Q. Who is the contact for Computer Simulated Management Games?
A. The contacts are :

Mr. Vikas Gupta
Dy. Director
Email : vgupta@aima-ind.org

Mr. S C Tyagi
Email : sctyagi@aima-ind.org, tyagisubhash@rediffmail.com

All India Management Association
14, Institutional Area
Lodhi Road, New Delhi-110003
Tel : (D) 011-24635960, 24617354-55 Ext. 332
Fax : 011-24626689
Email : managementgames@aima-ind.org
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