The very first Award was conferred upon State Bank of India on the occasion of inaugural session of AIMA’s Indian Marketing Congress 2010 on 8th February 2010 at Hotel Le Meridian, New Delhi
The Award was presented by Mr R Gopalakrishnan, Executive Director - Tata Sons Ltd. From State Bank of India, Shri S K Gagroo, General Manager (Network-I), New Delhi LHO received the award. Also present during the Award ceremony were Dr Jagdish N Sheth, Charles H. Kellstadt Chair Professor of Marketing Goizueta Business School, Emory University, Mr S K SWAMY, Past President AIMA & CMD – R K SWAMY BBDO Pvt Ltd., Mr Ramesh Thomas, Chairman - EQUITOR Consulting.
The second AIMA - RK Swamy High Performance Brand Award was conferred upon LIC during AIMA's World Marketing Congress on 4-5 February 2011 at Delhi.
The award was presented by Mr Praful Patel, Union Minister of Heavy Industries & Public Enterprises, and Government of India to Mr TS Vijayan, Chairman LIC. Also present during the ceremony were Mr Rajiv Vastupal, President, AIMA & Chairman & Managing Director, Rajiv Petrochemicals Ltd.; Mr Gautam Thapar, Then President, AIMA & Chairman & CEO, The Avantha Group; Mr SK Swamy, Conference Chairman & CMD, RK Swamy BBDO Pvt Ltd and Mr Ramesh Jude Thomas, President and CKO - Equitor Consulting.