| Q |
Which management guru with a background in medicine
wrote a book called the "Mechanism of Mind"? |
| A |
Edward De Bono |
| Q |
Top Gear, launched recently by Worldwide Media Ltd., is a
joint venture between Bennett Coleman & Co Ltd. and which
organization / company? |
| A |
BBC Worldwide (Since its inception in 1993, Top Gear is one
of UK's leading auto magazines) |
| Q |
Which famous publication devised the Big Mac Index? |
| A |
The Economist |
| Q |
Retail giant Wal-Mart is known for its worldwide strategy
of EDLP. Expand EDLP. |
| A |
Every Day Lower Prices |
| Q |
Which management guru became known for his pioneering research
on national and organisational cultures? |
| A |
Gert Hofstede |
| Q |
Which clothing brand was the first to introduce the concept
of fashion store by day and bar by night in India? |
| A |
Provogue |
| Q |
Which Indian company has a customer relationship programme
called Passport Programme? |
| A |
Hero Honda |
| Q |
Which company employees hundreds of thousands of American
teenagers to popularise a new launch? |
| A |
P&G |
| Q |
Which company organises a Challenge Bibendum car show? |
| A |
Michelin |
| Q |
Project Tejasvani is an initiative by which company to empower
its women employees? |
| A |
Tata Steel |
| Q |
Which tech (net) company organises a Codejam Competiton to
find the best programming talent? |
| A |
Google |
| Q |
Which billionaire is associated with the Open Society Institute
which donates large sums to various organisations the world? |
| A |
George Soros |
| Q |
Which new advertising methodology was used by Sony to promote
its show ‘Jassi Jaisi Koi Nahin’ at Mumbai in November
2003? |
| A |
'Flash mob' where a few dozen people converged at Apna Bazar
and chanted ‘Jassi Jaisi Koi Nahin’. |
| Q |
In 2003, which brand had created an advertisement character
called Terry Tate? |
| A |
Reebok |
| Q |
As the net gathered momentum, Jack Welch asserted that there
should be a new G.E. way. He named it dyb.com. What does it
stand for? |
| A |
‘destroy your business’ i.e. blow the damn thing
up before the competition does. |
| Q |
“Nuts – Crazy Recipe for Business and Personal
Success” (by Keven and Jackie Freiberg) is about which
company ? |
| A |
Southwest Airlines |
| |
ORGANIZATION |
Team Members |
| The National Champion |
VIZAG Steel,Vishakhapatnam |
Mr Sabyasachi Pani & Mr Shantanu Dey |
| Ist Runners Up |
Sun Microsystems,Mumbai |
Mr Mitesh Agarwal & Mr Vishwajeth P Narvekar |
| 2nd Runners Up |
NTPC ,New Delhi |
Mr K M Prashant & Mr Sujit Varkey |
