E-Journal

Managing Editor

Prof. Anuja Pandey
	Prof. Anuja Pandey, Assistant Prof. Marketing, MBA, PGDCA, M.Sc. Professor Anuja Pandey is MBA with specialization in Marketing. She has more than 7 years of experience in teaching and Research. Her interest areas are: Branding, Consumer Behaviour and Retail Management. Currently she is involved in designing the course in Retail Management. She is also managing the AIMA Journal for Management & Research.
FROM THE MANAGING EDITOR’S DESK
	“The Importance and Relevance of Cross Cultural Management” With the integration of world economies, the face of business is changing. The stress has shifted from domestic business to international business. Today we are witnessing a variety of joint ventures, mergers, acquisitions, new form of licensing arrangements, new types of business consortiums and International trade blocks. There is growing belief that one of the most significant factors, which will contribute to future of cross culture business success, is the effective management and development of people, within the organization. The importance of cross culture management has emerged as the contemporary area of research. Research has also proved that there is a strong nexus between innovative culture and market Orientation. At the same time organizational culture and management style seem to be interdependent. The importance of understanding cross culture from various aspects has been growing and it has opened new areas of research in management. Although much interest is developing in crosscultural business studies, there are not nearly enough principles and guidelines being developed for the purpose of assisting MNCs (Multinational Corporations) to succeed in their international marketing activities. In the recent times the cross culture management is rapadily developing with the increasing focus on the management of workforce diversity ,organisation climate and culture,handling conflicts in hetrogenous workgroups, cross cultural advertising and brand perception. In the current issue of e-journal will focus on some of the research done in this area. The First Research article of e-journal “Shared Values – Influencing Behaviour in Cross Cultural Teams” aims at highlighting the value concept in Cross Cultural Teams, how these values are formed, changed and how it affects working with in an organization. It also focuses on why management should understand organization culture and the role of cross-cultural team. The Second Research article is on “The Ethics in Multi Cultural Market with Focus on Cross Cultural Internet Advertising” is a very interesting article. It focuses on the cultural differences and how they influence Internet advertising. The author has used the concept of attitude, perception, appeals etc to analyze the advertising approach. It also studies the Psychology of global audience and the advantages of using such research finding, before entering any new market or product. The Third Research article “Impact of Organizational Climate in HCL Peripherals is an indepth researched article analyzing organizational climate from various perspective and dimensions. It has used some good research techniques. The Fourth Research article “Cross Cultural Advertising: A Challenge of Globalization”. This article aims at analyzing the challenges prevailing in Cross Cultural advertising mainly Language barrier and value system of the societies. The Fifth Research article “ Indian and Japanese HRM Practices: Similarities and Differences with analysis of automobile sector in India”. The paper comprises the HRM practices in Indian and Japan. It tries to identify some of the key factors, which affect the productivity, and overall performance of a firm. It also identifies the strength of Indian HRM and what can be learnt from Japanese firms. In this issue we have also included a Case study on “Cross Cultural Business Communication in Global Market – A Case Study of Japan” This Case Study throws light on Japanese communication process and how it is different from India. The role of high context culture and indirect culture and how they affect the communication strategy In this issue of e-journal we have tried to touch upon some of the relevant and important issues effecting cross culture and its role in trans national organizations. This is one of the most upcoming area of research though lot has been done in this area we still find there is scope of more descriptive and conclusive research. We hope after going through this issue you too would be motivate to research some issues effecting cross culture organizations. We would welcome your thoroughly researched articles fro publication in this e-journal. Through this e-journal we try to bring out some good research articles on selected themes. We welcome your suggestions and comments. Best wishes, Prof. Anuja Pandey Managing Editor AIMA Journal for Management Research All India Management Association New Delhi