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OnLine Article Submission
"Innovation and Challenges in Brand Management"
Highlights of Current Issues ( Volume-3 || Issue-2/4 )
Articles :
CONSUMER EVALUATION OF BRAND IN CONTEXT OF RELATIONSHIP BETWEEN BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY & BRAND LOYALTY
Pranav Desai
BRANDING OF U.P.TOURISM SERVICES: AN EMPIRICAL APPROACH
Dr. Shalini N Tripathi, Dr. Masood H Siddiqui
UNDERSTANDING CUSTOMERS’ PERCEPTION AND EVALUATION OF BRANDED VS. UNBRANDED APPARELS
Dr. Reeti Agarwal, Dr. Ankit Mehrotra
MODELING CONSUMER ATTITUDES TOWARDS PRIVATE LABELS: AN EXPLORATORY STUDY
Dr Amit Mittal, Ruchi Mittal
CHOOSING AND LEVERAGING THE RIGHT BRAND AMBASSADOR IN INSURANCE SECTOR
Nidhi Maheshwari
TECHNO-CREATIVE MEDIA AND IN-STORE BRANDING: AN EMPIRICAL ASSESSMENT OF ADVERTISING EFFECTIVENESS IN SELECT MALLS.
Dr.Sabyasachi Rath
Book Review
Acrobatics of Change : Concepts, Techniques, Strateges and Execution.
Obsessive Branding Disorder : The Business of Illusion and the Illusion of Business
 
AIMA Journal of Management & Research (AJMR) is the online journal of AIMA launched to disseminate knowledge on management subjects to a large number of academicians, researchers, students and working professionals across the world. AJMR aims at developing India’s intellectual capital on web. It gives a platform to budding researchers and seasoned academicians to publish articles, research papers, and case studies. The comprehensive resource of AJMR will have global reach and access.

When AIMA celebrates the 50th year of its establishment, the launch of this journal aims at taking AIMA on a global platform.

AIMA in its long journey as the national apex body of management professionals has achieved many landmarks. And at a time, when the world has become the global village and when companies are looking for solutions applicable globally, this journal can prove to be a potent tool.

This e-Journal will receive the comments and suggestions from readers across the world and help develop global opinion on burning issues of management. To enrich the quality of content in the journal, AJMR is guided by well acknowledged Board of Advisors, Editors and Guest Editors. This quarterly journal will focus on specific issues on Management in each quarter.
 



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