In our endeavor to encourage management education in India and provide authentic information to all its stakeholders, All India Management Association (AIMA) conducts an annual survey on the “Best Business Schools” in India.
AIMA’s objective to undertake this survey is purely in keeping with its mission to enhance the professional management in the country. The Survey of B-Schools is totally objective, unbiased, transparent and helps benchmark the management institutes in addition to providing authentic information to all the stake-holders.
In 2000, a high-powered committee, comprising academicians and professionals from business and industry, decided the parameters on which B-Schools were to be rated, and the weights that were to be assigned to each of these parameters for arriving at the final ratings.
While deciding the weightages for each parameter, AICTE norms laid for the Management Schools were strictly followed. The parameters on which B Schools are rated mainly includes:
Intellectual Capital
Admissions and Placements
Infrastructure
Industry Interface
Governance
A structured questionnaire is designed keeping in view the above parameters.
The survey is designed for Business Schools approved by the All India Council for Technical Education (AICTE) / Universities.
RESEARCH AGENCY
The ratings have been conducted with the help of IMRB International, a leading Research Agency in India, and published in AIMA’s Indian Management in Association with Business Standard.
SURVEY METHODOLOGY
The questionnaires are sent to all approved B-Schools, who are requested to revert with the completed questionnaires to either IMRB or AIMA.
Each completed questionnaire is thoroughly scrutinised for missing and misrepresented data, if any. The data is checked versus the previous years' figures to discover and subsequently validate any major changes. Following this, a query sheet is generated for and cross-checked with each institute, through e-mail, phone or personal visits.
RATING METHODOLOGY
All participating institutes are rated into three categories - A, B and C. These are further subdivided :
Category A is divided into A+ and A
Category B is divided into B+ and B
Category C is divided into C+ and C
Subsequently, within each such category, the institutes are divided into two groups, one for the “Better Performers” within that group, and the other for the institutes figuring at lower positions within the group.
All B-Schools in each sub-group are listed alphabetically to make it impartial. No ranks are given in the survey. The B-Schools are divided into broad bands with the top 10-15 B-Schools given a special mention as "Super League".
