ALL INDIA MANAGEMENT ASSOCIATION
Presents
Workshop
on
Recent Advances In
Research Methodology
&
Data Analytical Tools

Background

Manager makes decisions every day.  Ideally such decisions are based on evidence thoughtfully and appropriately gathered.  The more important the decision and its impact, the more important the research becomes.

For management research to progress, it is important for researchers to access the methods they employ.  The impact of management studies depends upon the appropriateness and rigour of the research method chosen.  Design choice about instrumentation, data analysis and construct validation and more may affect the type of conclusion that is drawn.  (Sackett & Larson 1990).

There is a need for understanding the fundamental concepts in research methodology and at the same time to get updated on the merging research tools and mathematical model.  The upcoming statistical software can also come as convenience tool.

The two day workshop on Research Methodology is designed keeping in mind the felt need among the young and budding researchers to refresh up there fundamental concepts in Research and make use of available software package as a competency tool.  The Day I is focused towards building the fundamental of Research Methodology and equip researchers to design a research proposal and at the same time design the questionnaire for further research.

The second day of the work shop focuses on using SPSS software and develop skills of analyzing results and drawing up conclusions and making recommendations.

 Identification of Research Problem.
 Basic Concepts of Research Methodology
 Formulating Research Objectives & Setting up of Hypothesis.
 Research Design

 Data Preparation Process
 Cross tabulation & Hypothesis Testing
 Pilot Testing of Questionnaire
 Statistical Tools (Variance, Factor Analysis, Conjoint Analysis)
 Statistical Analysis using SPSS
 Interpretation of results
 Conclusions and Recommendation
 Dissertation

For Whom

 Research Scholars
 Academicians
 Corporate Managers / Practitioners
 Management Development Facilitators

Speakers

 Prof. A.K.Jain, Faculty OB & RM, MDI

Registration Fee

 Academic Delegation / Research Scholars/Industry Delegates:Rs. 4000/- per participant

Cheque/DD to be drawn in favour of AIMA-CME, payable at Delhi along with duly filled registration form, should be sent to the coordinator at least by 15th November 2008.

Please note that no TA/DA will be paid for attending the workshop.

About AIMA

The year 1957 saw the beginning of a powerful movement.  The national apex body of management, “All India Management Association” (AIMA) was created with active support of the Government of Indian and the Indian corporate sector.  It was intended as a cause group, a body to pool in the management thoughts in the country, a forum to develop a national managerial ethos and an organization to facilitate the growth of the management professional and its contribution to the society.

Today, five decades later, AIMA is recognized for its national stature, with a broad base of 56 affiliated Local Management Associations and two-co-operating LMAs abroad.  AIMA’s membership base includes over 30,000 professionals and 3,000 corporate houses.

AIMA is represented on a number of august policy making bodies of the Government of India, including AICTE, Ministry of HRD (Govt. of India).  AIMA is an active member of Asian Association of Management Organizations (AAMO), which is the regional grouping of the World Management Council (CIOS). AIMA has also facilitated setting up a South Asian Association of Management Organizations (SAAMO), which includes Sri Lanka, Nepal, Mauritius and Qatar.

AIMA is well represented on the Board of Governors of the Indian Institutes of Management including IIM-Ahmedabad, Bangalore, Kolkata, Indore & Kozikode, various committees of AICTE.  All India Board of Management Studies, Council of Institute of Applied Manpower Research, National Productivity Council, Bureau of Indian Standards, Central Direct taxes Advisory Committee, etc.

ABOUT AIMA-CME, NEW DELHI

Established in 1993, Centre for Management Education (CME), the education wing of AIMA, functions as a full-fledged autonomous business school, devoted learning mode with a network of nodal centres majority of whom are good business schools.

The Post Graduate Diploma in Management (PGDM) is the flagship programme of CME and has been AICTE approved since 1994.  CME runs its programme in more than thirty cities across the country through nodal centres.

The PGDM programme is also available “at the doorstep” of companies through the In Company initiative. CME’s prestigious PhD. In Business Administration was launched in January 2000 keeping in mind the needs of working professionals having academic inclination and to expand the pool of management teachers.

AIMA-CME has also upgraded its Professional and Short-duration Advanced Diploma Programmes to meet the knowledge upgradation needs of working professionals.  We have recently launched new diplomas in Retail & Pharma Marketing in August 2006.

In 1976, AIMA took a historic decision to introduce India’s first ever management programme through distance learning mode to enable talented working professionals take up management education.  Today MBA through flexible learning mode is the fastest growing segment globally and is emerging as a strong alternative to campus based MBA Programmes especially for students who are either working or cannot enter top Business School of their choice.

AIMA-CME has successfully developed a blend of modes of learning and multimedia pedagogy for its flexible learning programme.  Conventional tools namely books / study guides, classroom teaching (PCP) by industry experienced faculty are combined with e-learning modes such as discussion board and chat rooms for the convenience of working students.