INTEGRATED MARKETING

1	Decoding the Cultural Language for Marketing :
	Speakers	1	Prof. A. F. Mathew, MICA Faculty
		2	Santosh Desai, President – McCann Erickson, India
2	Design as a Strategic Differentiator :
	Speakers	1	Prof. Eric Stevens, Professor of Marketing, ESCEM Business School, France
		2	Preeti Vyas Gianetti, Chairperson – Vyas Giannetti Creative
3	Retaining Customers When Competition Emulates :
	Speakers	1	Len Ellis, Executive Vice President, Director of Strategy. Wunderman, USA
		2	Rajat Sethi, President, Wunderman, India
4	Strategies for Youth Dominated Market :
		1	Bijou Kurien, COO – Watches, Titan Industries Ltd.
		2	Prof. Anthony Kent, Director of Postgraduate Studies, Marketing School, London College of Communication London, UK
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